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INNOVACAR by FRA-BER

28 products

Fra-Ber is constantly focused on innovation, which means that within the company there is constant attention to R&D – the origin and goal of our entire business. We have an advanced in-house research centre, which we challenge every day: turning every idea into a product used for cleaning and taking care of cars, motorcycles, boats and the house effectively and reliably.

This daily challenge must lead to products that are the tangible result of a perfectly organized internal structure led by a strategic overall vision so that no aspect is overlooked.

We constantly focus on progress and innovation

in terms of products and materials. Our research processes are structured in stages of study and analysis. We like basing our assumptions on the future on the valuable background we have as corporate assets. After each stage of analysis, the results are critically rethought, in a context where experiences are valued and exchanged. This is the only way we can develop cutting-edge standards and meet new requirements in the field of cleaning, hygiene and energy savings.

FRA-BER | A FAMILY COMPANY

Passion, talent, commitment, collaboration and above all Family: a Family Company.

This is how Fra-Ber was founded, in 1992.

Fra-Ber comes from a great passion and above all from the idea of Mr. Franco to create a company that could sell important products. This entrepreneurial and deeply creative enlightenment, comes from some experiences lived by Franco Berton during his childhood and early youth; it was precisely during this time that he first helped his father in his job washing cars and then as manager of the car product department in a famous chain of supermarkets. It was during this last experience that Franco was inspired to create innovative products, to meet the increasing and specific demands of the general public. So, animated by a great spirit of change, he began his career as a chemist and during this process, he created some of the most famous formulations that are still at the base of the Fra-Ber core business, patented over time to preserve them from competitors.

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