INNOVACAR by FRA-BER

Fra-Ber is constantly focused on innovation, which means that within the company there is constant attention to R&D – the origin and goal of our entire business. We have an advanced in-house research centre, which we challenge every day: turning every idea into a product used for cleaning and taking care of cars, motorcycles, boats and the house effectively and reliably.

This daily challenge must lead to products that are the tangible result of a perfectly organized internal structure led by a strategic overall vision so that no aspect is overlooked.

We constantly focus on progress and innovation

in terms of products and materials. Our research processes are structured in stages of study and analysis. We like basing our assumptions on the future on the valuable background we have as corporate assets. After each stage of analysis, the results are critically rethought, in a context where experiences are valued and exchanged. This is the only way we can develop cutting-edge standards and meet new requirements in the field of cleaning, hygiene and energy savings.