The TURTLE WAX story started with the launch of the first-ever liquid auto polish in 1944. Nearly 75 years later, the ‘Most Innovative Brand in Car Care’ is still capturing the attention of the auto appearance category as the No. 1 selling brand in US retail in spray wax, car wash, carpet & fabric care, and more.* With product distribution in more than 90 countries, the TURTLE WAX brand resonates around the globe, but the brand's heart remains in its hometown of Chicago, where award-winning innovation is developed to this day. It is because of the brand’s dedication to innovation and customer service that we also have captured more consumer mindshare than any other brand in the category – touting more than 90% unaided awareness and being a pop culture staple.